TOTFUDGE

Totfudge began as an idea my wife had for a birth announcement for our daughter. Fours years of late nights and gray hair later, Totfudge was born, offering modern birth announcements, party invitations and wall art. Everything from name, logo, product design, website design and marketing campaigns were crafted after hours (after work, after bath time, after making lunches).   

 

IDENTITY

Totfudge Logo

 

WEBSITE

Totfudge.com is a custom designed website. Since our designs are made to truly showcase every child’s personality, no matter how small (or big) it may be, it was important that our website have a personality of it's own. That meant considering and designing every component including navigation structure, custom photo studio and even the shopping cart. 

Homepage Design | Development by Jeff Hunter

Category Page | Development by Jeff Hunter

Product Page | Development by Jeff Hunter

Website Marquees | Copywriting by Jim Bell

 

PRODUCT DESIGNS

All cards are folded with a circular die-cut window on the front, full image upload and personalized message area on the inside. 

 

BABY ANNOUNCEMENTS

Totfudge currently offers 4 lines of baby announcements - Future, Sweet, Seasonal and Garden. Below are a few favorite designs from each of these collections. 

 

PARTY INVITATIONS

The two types of party invitations offered are Themed or General. Here's a few samples from both collections.


WALL ART

Wall art continues to be a trend that we see tremendous opportunity in. Our aesthetic is simple, bold and graphic, which is perfect for any modern nursery or kid's room.