MASSACHUSETTS
Massachusetts is the most colorful state in the nation. And we set out to prove it. Utilizing over 80 rolls of existing footage and dozens of photographs, we wove together a colorful series of animated TV commercials, print campaign, online display and homepage for the office of travel and tourism, gaining national attention for a breakthrough campaign in tourism marketing.
Print Campaign Samples | Copywriter Natasha O'Rourke
Transit Poster in New York City & Back Page of New York Times
Mass Office of Travel and Tourism Homepage Redesign | Web Developer: Dan Gullotti