PROJECT 100

Project 100 is an organization whose mission was to help elect 100 progressive women to Congress by 2020. With my copywriting partner, Phil Henson, we created their identity, tone of voice and solidified their positioning. We then designed a custom line of apparel, in collaboration with Rebecca Minkoff, supported by a social campaign to launch their platform, raise funds and unify the voices of their supporters. They reached their goal a year early. #UnitedWeRoar