NEWDAY

Newday is an investing app that allows people to invest in the companies that are making a positive impact in the world. With my copywriting partner, Phil Henson, we developed the name, positioning, brand identity, style guide, app UI design and overall brand image. 

Brand Identity

App UI Design

Brand Voice Development

Newday Impact Plan

Newday Impact Plan - Sample Spread

Newday Impact Plan - Sample Spread